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sc2r:Microtargeting leaf node

URI

http://cs.unu.edu/sc2r#Microtargeting

Label

Microtargeting

Description

Microtargeting (or niche-tageting) occurs when individuals are targeted by marketing content that is personalised to attract the attention of the members of the sub-group the individuals are segmented in, to influence their actions.

Superclasses (5)

  • sc2r:PsychographicHacking
  • sc2r:InfluenceThreat
  • sc2r:CognitiveThreat
  • sc2r:PersonalThreat
  • sc2r:Threat

    • Usage

    Instances of sc2r:Microtargeting can have the following properties:

    PROPERTYTYPEDESCRIPTIONRANGE
    From class sc2r:Threat
    sc2r:canResultIn owl:ObjectProperty -- sc2r:Harm
    sc2r:damages owl:ObjectProperty -- sc2r:Resource
    sc2r:exploits owl:ObjectProperty -- sc2r:Vulnerability
    sc2r:isMitigatedBy owl:ObjectProperty -- sc2r:Response
    sc2r:resultsIn owl:ObjectProperty -- sc2r:Harm
    From class owl:Thing
    dc1:creator owl:AnnotationProperty -- owl:Thing
    dc1:description owl:AnnotationProperty -- owl:Thing
    dc1:rights owl:AnnotationProperty -- owl:Thing
    dc:creator owl:AnnotationProperty -- owl:Thing
    dc:description owl:AnnotationProperty -- owl:Thing
    dc:rights owl:AnnotationProperty -- owl:Thing
    sc2r:hasID owl:DatatypeProperty -- owl:Thing
    sc2r:relatesTo owl:ObjectProperty -- owl:Thing

    Implementation

    @prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix sc2r: <http://cs.unu.edu/sc2r#> .

sc2r:Microtargeting a owl:Class ;
    rdfs:label "Microtargeting"@en ;
    rdfs:comment "Microtargeting (or niche-tageting) occurs when individuals are targeted by marketing content that is personalised to attract the attention of the members of the sub-group the individuals are segmented in, to influence their actions." ;
    rdfs:subClassOf sc2r:PsychographicHacking .